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Maximize Your Brand’s Impact: The Power of Advertising in Horse Expo Programs

If you’ve ever attended a horse expo, you know that the official program is every attendee’s go-to guide. It’s packed with essential details—event schedules, clinician bios, demonstrations, entertainment highlights, and more. But beyond just being a helpful resource, it’s also a powerful marketing tool for businesses looking to connect with … Read More

Willfully Guided: Remembering Smokums Playlena, Horse of a Lifetime

Playboy
Smokums Playlena “Playboy” March 13, 1995–December 10, 2024. Photo Courtesy Allison Trimble

In 2002 I was 24 years old with cow horse stars in my eyes. I’d shown futurity horses for two years and was hungry to learn more, so I made plans to visit my friend Kim Peede who had taken up with California reined cow horse competitor Shawn Renshaw. I … Read More

Cover Story: Idaho Horse Expo Returns April 4-6, 2025

Ken McNabb
Wyoming clinician Ken McNabb headlines the Idaho Horse Expo. Photo Courtesy Ken McNabb

Idaho Expo Brings Top Clinicians, Trainers, Entertainment, and Shopping to the Ford Idaho Horse Park By Idaho Horse Council Staff As we head into February the days are getting a little longer and those extra minutes of sun make it easier to imagine spring, warmer temperatures, and horse activities. Time … Read More

New and Noteworthy: Annual Northwest Horse Fair & Expo Returns to Albany, Oregon March 21–23

Northwest Horse Fair & Expo

The Northwest Horse Fair & Expo, a yearly celebration of the horse in the Pacific Northwest since 1999, returns March 21–23, 2025 to the Linn County Fair & Expo Center in Albany, Oregon.  The goal of the Northwest Horse Fair & Expo is to educate and entertain equine enthusiasts. Some … Read More

Equine Wellness: Decoding the Y Chromosome in Horses

Y chromosome
Photo by Kim Roe

By Courtney Price, Texas A&M University College of Veterinary Medicine and Biomedical Sciences Researchers at Texas A&M College of Veterinary Medicine and Biomedical Sciences (VMBS) are helping uncover new information about the Y chromosome in horses, which will help owners identify optimal lineages for breeding and help conservationists preserve breed … Read More

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