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Maximize Your Brand’s Impact: The Power of Advertising in Horse Expo Programs

If you’ve ever attended a horse expo, you know that the official program is every attendee’s go-to guide. It’s packed with essential details—event schedules, clinician bios, demonstrations, entertainment highlights, and more. But beyond just being a helpful resource, it’s also a powerful marketing tool for businesses looking to connect with … Read More

Willfully Guided: Remembering Smokums Playlena, Horse of a Lifetime

Playboy
Smokums Playlena “Playboy” March 13, 1995–December 10, 2024. Photo Courtesy Allison Trimble

In 2002 I was 24 years old with cow horse stars in my eyes. I’d shown futurity horses for two years and was hungry to learn more, so I made plans to visit my friend Kim Peede who had taken up with California reined cow horse competitor Shawn Renshaw. I … Read More

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