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Zoetis Equine Launches the “Buy Less Dewormer” Campaign

Buy Less Dewormer

The effort aims to raise awareness for AAEP-recommended deworming practices and the risk posed by improper deworming PARSIPPANY, N.J. (April 23, 2025)—Zoetis Inc., the world’s leading animal health company, has launched an awareness campaign encouraging horse owners to rethink their deworming practices and potentially buy less dewormer. The campaign comes … Read More

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Building Your Horse’s Confidence – May 31, 2025 – Roy, WA

• Does your horse pay attention to you?• Does your horse spook at “invisible” objects?• Does your horse look to you as the leader?• Does your horse stand quietly for grooming, saddling, and mounting?• Does every ride feel like a bigger adventure than you wanted?• Would you like to feel … Read More

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Business Profile: Thompson Serenity Stables

hoof rehabilitation

Meike Horrer Combines Classical Dressage and Hoof Rehabilitation What is the name and location of your business? Thompson Serenity Stables LLC is located in Ferndale, Washington. We specialize in classical dressage training and hoof rehabilitation, with a focus on restoring and maintaining whole horse soundness. How and why did you start Thompson Serenity Stables? … Read More

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HORSE CARE BRAND FARNAM UNVEILS BOLD NEW BRAND VISION, REINFORCING ITS LEADERSHIP IN EQUINE CARE FOR THE NEXT GENERATION

FARNAM
The Castellows. Photo Courtesy Farnam.

With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care. PHOENIX, AZ (April 3, 2025) —Farnam, a trusted name in horse care for over 75 years and part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: … Read More

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New & Noteworthy: Farnam® Launches Revitalized Brand and Summer Sweepstakes

Farnam horse care products
The Castellows. Photo Courtesy Farnam.

Farnam, a trusted name in horse care for over 75 years, is introducing a revitalized brand identity that honors its legacy while boldly stepping into the future. As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members … Read More

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From My Saddle: Technology Woes

embracing technology

Is All This Tech Really Helping? As I write this, I have just returned home from the Northwest Horse Fair & Expo in Albany, Oregon. I love this event and look forward to it every year. It feeds my soul. I love reconnecting with customers and friends and meeting new … Read More

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Willfully Guided: Mare Watch 2025

Foals are on the Way! There’s something about spring in the Pacific Northwest that feels different than anywhere else. The days start getting longer, the mud starts drying up (eventually), and there’s a buzz of anticipation that seems to hang in the air. At my house, spring means one thing: … Read More

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