Blog Archives – The Northwest Horse Source

Update: Maximize Your Brand’s Impact: The Lasting Value of Advertising in the NW Horse Fair & Expo Program

February 18, 2025 by Karen Pickering

When it comes to marketing your equine business, visibility and longevity matter. Advertising in the NW Horse Fair & Expo Program isn’t just about making an impression during the event—it’s an investment in future sales and lasting brand recognition. Why Expo Program Advertising Works Karen interviews Linda Tellington-Jones at the …

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From My Saddle: Seasons in Life

February 18, 2025 by Karen Pickering

Karen and her late horse April in Yellowstone.

Change is the One Sure Thing I’ve enjoyed 30 years publishing the Northwest Horse Source. It’s been a dream career, and I’m truly blessed to work in an industry I love. While it’s never been lucrative financially, it’s been rich in experience, friendships, travel, and more. From horse shows to …

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Let’s Build Your Dream Business Together

January 28, 2025 by Karen Pickering

Take a Step Back to Plan, Recharge, and Succeed One of the biggest challenges small business owners face is stepping away from the daily grind to look at the bigger picture. It’s hard to find time to plan, recharge, and evaluate what’s working and what’s not—I know because I’ve been …

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From My Saddle: Time to Recharge

January 20, 2025 by Karen Pickering

Karen riding Blue Moon at Vista Verde Ranch in Colorado.

Ranch Getaway Replenishes My Soul In November I had an opportunity to visit a beautiful ranch near Steamboat Springs, Colorado. Vista Verde Ranch was featured on the cover of our November issue, and you’ll read about my experience in an upcoming issue. The time away from work and cell phones …

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From My Saddle: Friends for Life

December 24, 2024 by Karen Pickering

Wendy (left) and Karen, best friends, celebrate their shared birthday.

How Horses Bring People Together I recently celebrated my 63rd birthday with my best friend, Wendy, who has her birthday on the same day. We spent the day doing things together rather than spend money on gifts. We visited the mining town of Cripple Creek, Colorado, and our husbands, Mark …

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Reigniting Your Equestrian Business: Strategies for Long-Term Success

December 14, 2024December 11, 2024 by Karen Pickering

Mastering the Art of Working ON Your Business, Not Just IN it Running a business isn’t about finding all the answers once and coasting—especially in a rapidly changing world. After 30 years in the horse industry, I’ve learned that what worked in 1995 no longer applies today. Trends evolve, communication …

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From My Saddle: Fall Colors

November 18, 2024 by Karen Pickering

Embracing the Season I went for a ride this morning. What a beautiful day and a splendid way to start the day. Sometimes when I’m stuck on a challenge in my office, I find it helps to pull myself away and get some perspective on the back of my horse. …

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Why Isn’t Your Advertising Working? Uncovering the Common Pitfalls and How to Fix Them

October 28, 2024 by Karen Pickering

From Reach to Relevance: What Every Advertiser Should Know to Maximize Impact In today’s competitive market, advertising is essential. But if you’re finding that your ads aren’t yielding the results you expected, you’re not alone. Here are the top reasons why advertising efforts may fall short and how you can …

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From My Saddle: Take a Breath – Fall has Arrived

October 19, 2024 by Karen Pickering

Chip & Chloe - NWHS Photo

Reflection During the Changing Season At The Northwest Horse Source, we have deadlines. The new issue is always out by the first of the month. To do this, we have a schedule. This month I really missed the mark. I’m a week late writing my column. Admittedly I’ve slowed down …

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From My Saddle: Looking Back on Summer Rides

September 13, 2024 by Karen Pickering

Chip on the Trail. Photo by NWHS.

Finally, Some Saddle Time! It’s been a crazy year. Many things are in the works and the one activity I love—riding— suffers the most. A couple of weeks ago I finally got some saddle time. Both my horse and I were rusty, but we managed to find a couple of …

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Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

Thank you for supporting the businesses that support The Northwest Horse Source

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