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The #1 Marketing Mistake
Dive deeper into an effective marketing strategy I recently came across an article that explained something I’ve seen play out many times over the past 30+ years in the horse industry. It described one of the most common reasons businesses struggle to grow—and it immediately resonated with me. The challenge … Read More
Do Whatever You Can Do
Progress Comes One Small Step at a Time I may have found the secret to a well-lived life. I call it, “Do whatever you can do.” Okay, maybe this just works for me, but I want to share it with my fellow horse people who might also struggle to get … Read More
New Year, New Direction
Pivoting into Change It’s hard to imagine how much things have changed since I started The Northwest Horse Source in December 1995. Sitting here some 30 years later, I’m grateful for the journey I’ve been on with my readers and advertisers. My dream of working with horses was realized! As … Read More
Embracing Change
Loving the Old Days but Looking Forward I have a hard time with change. I push back against it, bury my head in the sand, and deny reality. But life is full of change, and I know intellectually it’s a good thing. To change is to adapt and to adapt … Read More
How to Sell Your Horse, Part 3 – Mastering Horse Sales Marketing
Marketing Channels and Strategies Over the last few months, I’ve discussed strategies for effective horse sales marketing. In the October issue I covered how to write and create a compelling advertisement and in the November issue I examined the power of photos and video. In this final article I’ll detail … Read More
Still in the Saddle
How Thirty Years in Publishing—and a Lifelong Love of Horses—Continue to Shape What Comes Next I sometimes wonder how I’ve managed to not miss a single editorial column in 30 years. No matter what I’m going through in my life, the magazine is always the priority. I love the magazine … Read More
Northwest Horse Source Magazine’s December 2025 Issue IS HERE!
Explore the complete digital edition of the December 2025 The Northwest Horse Source Magazine Enjoy our last digital edition. The journey isn’t over, it’s just changing. Hang on! You’ll want to see what’s next… See you at:nwhorsesource.comcoloradohorsesource.comhorsesource.orghorsesafetytips.com Northwest Horse SourceThe Northwest Horse Source is an independently owned and operated print and online magazine … Read More
No Time to Ride, Part 2
Commitment, No More Excuses I decided to write more on the subject of “No Time to Ride” which I discussed in my September editorial. I had a great deal of response to this article, which makes me feel there are many of you who relate to the struggle. When I … Read More
Old Women, Old Horses
The Joys of the Golden Years It ain’t for sissies. Life’s journey is not always what we expect. If I could give some advice to my younger self, it would be to save money. If I had put away $100 per month when I was in my 20s I would … Read More
