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Reigniting Your Equestrian Business: Strategies for Long-Term Success

working on your business

Mastering the Art of Working ON Your Business, Not Just IN it Running a business isn’t about finding all the answers once and coasting—especially in a rapidly changing world. After 30 years in the horse industry, I’ve learned that what worked in 1995 no longer applies today. Trends evolve, communication …

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From My Saddle: Fall Colors

fall is upon us

Embracing the Season I went for a ride this morning. What a beautiful day and a splendid way to start the day. Sometimes when I’m stuck on a challenge in my office, I find it helps to pull myself away and get some perspective on the back of my horse. …

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Why Isn’t Your Advertising Working? Uncovering the Common Pitfalls and How to Fix Them

From Reach to Relevance: What Every Advertiser Should Know to Maximize Impact In today’s competitive market, advertising is essential. But if you’re finding that your ads aren’t yielding the results you expected, you’re not alone. Here are the top reasons why advertising efforts may fall short and how you can …

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From My Saddle: Take a Breath – Fall has Arrived

fall reflection
Chip & Chloe - NWHS Photo

Reflection During the Changing Season At The Northwest Horse Source, we have deadlines. The new issue is always out by the first of the month. To do this, we have a schedule. This month I really missed the mark. I’m a week late writing my column. Admittedly I’ve slowed down …

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From My Saddle: Looking Back on Summer Rides

Saddle time
Chip on the Trail. Photo by NWHS.

Finally, Some Saddle Time! It’s been a crazy year. Many things are in the works and the one activity I love—riding— suffers the most. A couple of weeks ago I finally got some saddle time. Both my horse and I were rusty, but we managed to find a couple of …

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From My Saddle: Living My Passion

change
Karen & April

Change is Good, Necessary, and Sometimes Hard Many of you are unaware that I moved to Colorado in 2021, but let me share some thoughts on the subject. I had been wanting change for several years. Living in the same place for 36 years I grew restless, looking for change. …

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From My Saddle: Times Change

Horse Magazine
NWHS Photo

But I Still Love What I Do Horses have been part of my life since I was in grade school. I begged my parents to get me a horse. It’s hard to explain the pull towards our beloved horses but I had it bad. I collected Breyer Horse models and …

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From My Saddle: Time for Summer Fun!

April
April at Butler Creek. Photo Credit NWHS.

Inspiration for Getting It Done One of the benefits of getting older is all the great memories we’ve made. I remember 2014 quite well. It was one of the best years of my life. Why? Well, it was the year I won my first buckle, and I did more horseback …

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Cover Story: Up for the Challenge

Challenge
Samantha Rock and Handy Dandy. Photo by Madeline Biner.

Samantha Rock Doubles Her Chances of Winning $50,000 at First Ever Mustang Challenge in Las Vegas Why mustangs? Samantha (Sam) Rock wanted a challenge and found it in 2015 when she started gentling and training wild horses and got hooked on mustangs. Sam considers herself a very competitive person and …

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