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New & Noteworthy: Recognizing the Impact of Horses on Veterans with Back on Track Grants

Veterans

The EQUUS Foundation’s motto, “For the Love of Horses” drew Back on Track USA CEO, James Ruder, to the EQUUS Foundation to design a program that recognizes the significant impact of horses on the lives of people—especially veterans and their families. Back on Track’s therapeutic products help to achieve a … Read More

Trainer Profile: Ben Longwell of True West Horsemanship

True West Horsemanship
Photo Credit Natalie Longwell

Helping Riders Build Trust and Feel with Their Horses What is your name and location? Ben Longwell of True West Horsemanship, LLC from Pendleton, Oregon. What disciplines do you train/teach? We teach horsemanship for all disciplines, helping riders build strong partnerships through clearer communication. We do ranch roping and emphasize … Read More

Leading Horse Care Brand Farnam and Country Music Trio The Castellows Partner in New Music-Led Campaign “Everything for the Ride” Honoring Lifelong Bonds with Horses

“Everything for the Ride”

The Castellows to release three original tracks; Fans and horse enthusiasts are invited to participate in the campaign on social media. Phoenix, AZ – Farnam, a leading horse care brand for over 75 years in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), and the Neo-Traditional Country music … Read More

New & Noteworthy: Durango Offers All-Day Comfort in Women’s Western Boot

Durango

The Durango® Lady Rebel Pro™ Women’s Juniper Brown Western Boot is for women seeking durability and comfort. The boot is built with an outsole design and materials that help provide slip-resistance and traction on various surfaces. This boot has the Durango X-Pand System™ which is a hidden gore expansion for … Read More

Media Barn: New in Books – A Horse by Nature

Mary Ann Simonds

Managing Emotional and Mental Stress in Horses for Improved Welfare by Mary Ann Simonds Renowned wild horse ecologist and equine behaviorist Mary Ann Simonds provides a practical soup-to-nuts manual for understanding how horses think, feel, learn, communicate, and interact with each other and with humans. Integrating over 30 years of … Read More

New & Noteworthy: Horse Industry Podcast Seeks Pictures and Descriptions of First Ponies

Photo Courtesy Kim Roe

While some equestrians are fortunate to own, ride, and show world champion horses, the love and appreciation for our first ponies is something we never forget. The Horse Industry Podcast (horseindustrypodcast.com) has launched a new long-term project to capture the stories of first ponies through their “Registry of the Remarkables” … Read More

DURANGO® AND THE PRCA INTRODUCE FIRST-EVER PRORODEO BOOT COLLABORATION

the PRCA collection
All images courtesy Durango Boots

Hand-Crafted, World Champion Approved Boots Available at Retail Now EMBARGOED – Nelsonville, OH (April 5, 2024) – Durango® Boots, a division of Rocky Brands, Inc. and The Professional Rodeo Cowboys Association (PRCA), the oldest and largest professional rodeo-sanctioning body in the world, have come together to develop a collection of … Read More

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