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Learning is a Valuable Tool March is one of my favorite times of year. There are two horse expos that I enjoy attending and participating in: The Northwest Horse Fair & Expo in Albany, Oregon, March 21-23 and the Idaho Horse Expo in Nampa, April 4-6. Both expos are a … Read More
When it comes to marketing your equine business, visibility and longevity matter. Advertising in the NW Horse Fair & Expo Program isn’t just about making an impression during the event—it’s an investment in future sales and lasting brand recognition. Why Expo Program Advertising Works Karen interviews Linda Tellington-Jones at the … Read More
Change is the One Sure Thing I’ve enjoyed 30 years publishing the Northwest Horse Source. It’s been a dream career, and I’m truly blessed to work in an industry I love. While it’s never been lucrative financially, it’s been rich in experience, friendships, travel, and more. From horse shows to … Read More
Take a Step Back to Plan, Recharge, and Succeed One of the biggest challenges small business owners face is stepping away from the daily grind to look at the bigger picture. It’s hard to find time to plan, recharge, and evaluate what’s working and what’s not—I know because I’ve been … Read More
Ranch Getaway Replenishes My Soul In November I had an opportunity to visit a beautiful ranch near Steamboat Springs, Colorado. Vista Verde Ranch was featured on the cover of our November issue, and you’ll read about my experience in an upcoming issue. The time away from work and cell phones … Read More
How Horses Bring People Together I recently celebrated my 63rd birthday with my best friend, Wendy, who has her birthday on the same day. We spent the day doing things together rather than spend money on gifts. We visited the mining town of Cripple Creek, Colorado, and our husbands, Mark … Read More
Mastering the Art of Working ON Your Business, Not Just IN it Running a business isn’t about finding all the answers once and coasting—especially in a rapidly changing world. After 30 years in the horse industry, I’ve learned that what worked in 1995 no longer applies today. Trends evolve, communication … Read More
Embracing the Season I went for a ride this morning. What a beautiful day and a splendid way to start the day. Sometimes when I’m stuck on a challenge in my office, I find it helps to pull myself away and get some perspective on the back of my horse. … Read More
From Reach to Relevance: What Every Advertiser Should Know to Maximize Impact In today’s competitive market, advertising is essential. But if you’re finding that your ads aren’t yielding the results you expected, you’re not alone. Here are the top reasons why advertising efforts may fall short and how you can … Read More
Reflection During the Changing Season At The Northwest Horse Source, we have deadlines. The new issue is always out by the first of the month. To do this, we have a schedule. This month I really missed the mark. I’m a week late writing my column. Admittedly I’ve slowed down … Read More
