Karen Pickering 
Maximize your brand exposure with these affordable, high-impact strategies tailored for equine businesses Advertising is a necessary endeavor for any business—but knowing the right place to advertise can be your biggest challenge. If you’re already advertising with us, fantastic! Your participation in our platform can yield meaningful results. If not, … Read More
Helping Businesses Measure Results In today’s world, there are so many ways to advertise — social media, search engines, print, digital magazines, newsletters, even podcasts. With so many options, it can be hard for businesses to know what’s truly working. That’s where you come in. As a longtime publisher of … Read More
Reflections on Winter, Change, and Gratitude The winter months in Colorado can be brutal. With below-zero temperatures in January and February, even the simplest chores became a challenge. My hands ached within minutes of stepping outside. I’ve often dreamed of a new barn—heated tack room, wash rack, and hay storage … Read More
Learning is a Valuable Tool March is one of my favorite times of year. There are two horse expos that I enjoy attending and participating in: The Northwest Horse Fair & Expo in Albany, Oregon, March 21-23 and the Idaho Horse Expo in Nampa, April 4-6. Both expos are a … Read More
How an Updated Listing Helps You Get Found When It Matters Most Now that you’ve created your directory listing on HorseSource.org, it’s essential to keep it fresh and up to date. A directory listing is one of the most affordable ways to maintain visibility for your business. Even if potential … Read More
When it comes to marketing your equine business, visibility and longevity matter. Advertising in the NW Horse Fair & Expo Program isn’t just about making an impression during the event—it’s an investment in future sales and lasting brand recognition. Why Expo Program Advertising Works Karen interviews Linda Tellington-Jones at the … Read More
Change is the One Sure Thing I’ve enjoyed 30 years publishing the Northwest Horse Source. It’s been a dream career, and I’m truly blessed to work in an industry I love. While it’s never been lucrative financially, it’s been rich in experience, friendships, travel, and more. From horse shows to … Read More
Vista Verde Ranch – A Place to Ride, Relax and be Pampered My friend Wendy and I arrived at Vista Verde Ranch, north of Steamboat Springs, Colorado, at 5:00 p.m. on October 31, 2024. We drove up to the lodge, decorated with pumpkins and chrysanthemums, and were greeted by a … Read More
How a Love for Horses Turned Into a Life-Long Business Choosing who we do business with is a question I often ask myself. What makes me want to work with a particular company? After some reflection, I realized that my decisions are influenced by several key factors: Beyond these factors, … Read More
If you’ve ever attended a horse expo, you know that the official program is every attendee’s go-to guide. It’s packed with essential details—event schedules, clinician bios, demonstrations, entertainment highlights, and more. But beyond just being a helpful resource, it’s also a powerful marketing tool for businesses looking to connect with … Read More
