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Trainer’s Corner: Foundation Principles

feet/mind connection
Photo by Natalie Longwell

Understand and Use Body Language to Speak “Horse” Working with horses gains better results with better understanding. True horsemanship involves building trust, understanding, and studying the way horses think and behave. Horsemanship’s foundation requires comprehending many principles from the perspective of the horse. It’s not just another thing we do … Read More

Zoetis Equine Launches the “Buy Less Dewormer” Campaign

Buy Less Dewormer

The effort aims to raise awareness for AAEP-recommended deworming practices and the risk posed by improper deworming PARSIPPANY, N.J. (April 23, 2025)—Zoetis Inc., the world’s leading animal health company, has launched an awareness campaign encouraging horse owners to rethink their deworming practices and potentially buy less dewormer. The campaign comes … Read More

Business Profile: Thompson Serenity Stables

hoof rehabilitation

Meike Horrer Combines Classical Dressage and Hoof Rehabilitation What is the name and location of your business? Thompson Serenity Stables LLC is located in Ferndale, Washington. We specialize in classical dressage training and hoof rehabilitation, with a focus on restoring and maintaining whole horse soundness. How and why did you start Thompson Serenity Stables? … Read More

HORSE CARE BRAND FARNAM UNVEILS BOLD NEW BRAND VISION, REINFORCING ITS LEADERSHIP IN EQUINE CARE FOR THE NEXT GENERATION

FARNAM
The Castellows. Photo Courtesy Farnam.

With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care. PHOENIX, AZ (April 3, 2025) —Farnam, a trusted name in horse care for over 75 years and part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: … Read More

New & Noteworthy: Farnam® Launches Revitalized Brand and Summer Sweepstakes

Farnam horse care products
The Castellows. Photo Courtesy Farnam.

Farnam, a trusted name in horse care for over 75 years, is introducing a revitalized brand identity that honors its legacy while boldly stepping into the future. As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members … Read More

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