PAULS VALLEY, Okla., April 13, 2026 – A handful of industry sponsors have stepped up to create a new initiative in rodeo by partnering with military veterans as endorsees. Resistol Hats, Equinety, Cactus Ropes and RopeSmart are each signing a select group of military vets into a patch program with its … Read More
Durango® returns as the Official Boot of the Wrangler National Finals Rodeo® for the fourth consecutive year Nelsonville, Ohio (November 19, 2024) – For the first time, Durango® Boots will have their own retail space in Cowboy Channel Cowboy Christmas at the Wrangler National Finals Rodeo® (NFR). Located in booth … Read More
The fastest growing event in rodeo will take place November 27–30 at the Inaugural Kimes Ranch Million $ Breakaway held at WestWorld in Scottsdale, Arizona. An unprecedented million-dollar purse will be paid out in a ten-round competition consisting of the top 10 breakaway ropers in the world standings plus 15 … Read More
Hand-Crafted, World Champion Approved Boots Available at Retail Now EMBARGOED – Nelsonville, OH (April 5, 2024) – Durango® Boots, a division of Rocky Brands, Inc. and The Professional Rodeo Cowboys Association (PRCA), the oldest and largest professional rodeo-sanctioning body in the world, have come together to develop a collection of … Read More
$1,550,335.67 in Total Winnings for Team Durango® Throughout the NFR Eighteen Team Durango® athletes competed in the 2023 Professional Rodeo Cowboys Association® (PRCA) Wrangler National Finals Rodeo® (NFR), the richest and most prestigious rodeo in the world. Zeke Thurston, Professional Saddle Bronc Rider, and Riley Webb, Professional Tie Down Roper, … Read More
Important Update Concerning The Los Angeles Rodeo Ban L.A. City Councilman, Bob Blumenfield Flip Flops Again On His Misguided Mission To Ban Rodeo. Since 2020, Councilman Blumenfield has led the animal-extremist-backed attack on Western heritage. He flip-flopped all along the way. But now, his intentions are perfectly clear. What started … Read More
