Karen Pickering 
From Reach to Relevance: What Every Advertiser Should Know to Maximize Impact In today’s competitive market, advertising is essential. But if you’re finding that your ads aren’t yielding the results you expected, you’re not alone. Here are the top reasons why advertising efforts may fall short and how you can … Read More
Reflection During the Changing Season At The Northwest Horse Source, we have deadlines. The new issue is always out by the first of the month. To do this, we have a schedule. This month I really missed the mark. I’m a week late writing my column. Admittedly I’ve slowed down … Read More
Introduction: Maximize Your Cover Story with Ongoing Exposure: Key Benefits of Follow-up Advertising: Additional Advertising Opportunities: The Long-Term Impact of Follow-Up Ads: Conclusion: Karen PickeringOwner / Publisher | Canfield Certified Trainer Karen Pickering is a lifelong horsewoman and the founder of The Northwest Horse Source, which began in 1995 as … Read More
Finally, Some Saddle Time! It’s been a crazy year. Many things are in the works and the one activity I love—riding— suffers the most. A couple of weeks ago I finally got some saddle time. Both my horse and I were rusty, but we managed to find a couple of … Read More
Thank you for your support and consideration. I look forward to hearing from you! Check out our current specials that expire August 30, 2024 Warm regards,Karen Karen PickeringOwner / Publisher | Canfield Certified Trainer Karen Pickering is a lifelong horsewoman and the founder of The Northwest Horse Source, which began … Read More
Change is Good, Necessary, and Sometimes Hard Many of you are unaware that I moved to Colorado in 2021, but let me share some thoughts on the subject. I had been wanting change for several years. Living in the same place for 36 years I grew restless, looking for change. … Read More
But I Still Love What I Do Horses have been part of my life since I was in grade school. I begged my parents to get me a horse. It’s hard to explain the pull towards our beloved horses but I had it bad. I collected Breyer Horse models and … Read More
Inspiration for Getting It Done One of the benefits of getting older is all the great memories we’ve made. I remember 2014 quite well. It was one of the best years of my life. Why? Well, it was the year I won my first buckle, and I did more horseback … Read More
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Face to Face Interaction is the Best After returning home from the Northwest Horse Fair & Expo in Albany, Oregon, I realized how seeing familiar faces and meeting new people was the highlight of the trip. I was especially excited to see John Lyons again after several years. He and … Read More
