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This Fall, Durango® Boots announced its newest brand campaign spotlighting the grit, mindset, and competitive spirit of Team Durango® athletes. The campaign tells the testimonies of the champions who rely on Durango® boots in and out of the arena. The October athlete spotlight is Saddle Bronc Rider, Zeke Thurston – … Read More
Durango® returns as the Official Boot of the Wrangler National Finals Rodeo® for the fourth consecutive year Nelsonville, Ohio (November 19, 2024) – For the first time, Durango® Boots will have their own retail space in Cowboy Channel Cowboy Christmas at the Wrangler National Finals Rodeo® (NFR). Located in booth … Read More
Twelve Team Durango® Athletes to Compete in the 2024 NFR Nelsonville, Ohio (October 2024) – Twelve Team Durango® athletes will compete this year in the Professional Rodeo Cowboys Association® (PRCA) Wrangler National Finals Rodeo® (NFR), the most prestigious rodeo in the world. The 66th annual Wrangler National Finals Rodeo® kicks … Read More
All Team Durango® Athletes Will Compete to be a PRCA World Champion Within Their Disciplines Nelsonville, Ohio (November 30, 2023) – Durango®, the Official Boot of the NFR for the third year, will head to the 2023 Professional Rodeo Cowboys Association® (PRCA) Wrangler National Finals Rodeo® (NFR), the richest and … Read More
