Steamboat Springs, Colo. (February 13, 2025) – Vista Verde Ranch, a luxury guest ranch nestled in the Elk River Valley north of Steamboat Springs, is more than a beautiful mountain retreat—it’s a place with a rich history, deep roots, and a timeless connection to the land. Open seasonally for guests to experience authentic Western hospitality, Vista Verde is a place where mountain adventure, ranch tradition, and laid back luxury come together to create something truly special. And now, for the first time, the Ranch is getting a new look and a brand-new website.
After 30 years of creating unforgettable memories with our guests, the new Vista Verde brand reflects the authentic and timeless beauty, spirit, and heritage of the Ranch—the breathtaking Rocky Mountain landscapes, unforgettable adventures, our amazing staff and a luxury experience that is second to none.
“While we may look a little different, our commitment to providing exceptional hospitality remains the same,” said Executive General Manager Ben Martin. “We’re excited about our new makeover that we think will resonate with our longtime guests and those who are just learning who we are.”
The rebrand signifies yet another milestone in Vista Verde’s timeline as a guest ranch, dating back to 1974. As the dude ranch industry evolves in its 100+ year history to reach and connect with the next generation, Vista Verde is committed to providing world-class luxury amenities, award-winning cuisine and warm Western hospitality to guests from near and far. Guests can expect to see an unveiling of our new look on digital platforms and around the Ranch.
“We’re excited about taking this next step,” said Director of Marketing, Erin Brosterhous. “With updated logo and colors, the new site is designed to make planning your ranch getaway even easier with stunning visuals that capture the beauty and heart of Vista Verde. It’s a whole new way to connect with the Ranch you know and love.”
Visit the new website to learn more about Vista Verde and your next Colorado guest ranch vacation.
News from the horse industry. Sharing today’s information as it happens. The Northwest Horse Source is not responsible for the content of 3rd party submissions.
