When it comes to marketing your equine business, visibility and longevity matter. Advertising in the NW Horse Fair & Expo Program isn’t just about making an impression during the event—it’s an investment in future sales and lasting brand recognition.
Why Expo Program Advertising Works
- Immediate Exposure to Your Target Audience
- Your prospective customers can easily find you at the show, especially if you give them a compelling reason to visit your booth, clinic, or presentation.
- A well-placed ad ensures attendees know who you are and how to connect with you.
- A Marketing Piece That Lasts Beyond the Expo
- Unlike digital ads that disappear in a scroll, a printed program stays in the hands of potential customers long after the event.
- Many attendees keep their programs as a reference, giving your business continued exposure long after the expo doors close.
- Showcase Your Commitment to Your Brand
- Businesses that advertise demonstrate they value their brand and believe in investing in their success.
- Aligning your business with a well-established event builds credibility and trust with horse owners and industry professionals.
- Exclusive Savings for Vendors & Presenters
- If you’re a vendor or presenter at the expo, you qualify for a 15% discount on full or half-page ads—an added incentive to maximize your presence.
- It’s a win-win investment that enhances your visibility while saving you money.
- Supporting Small Business & Industry Growth
- Unlike impersonal platforms like Facebook or other social media, The Northwest Horse Source and HorseSource.org offer personalized exposure, business highlights, free event postings, and industry-specific resources.
- With 30 years of experience in the horse industry, we understand how to connect businesses with the right audience.

Karen interviews Linda Tellington-Jones at the 2000 NW Horse Fair & Expo
Act Now—Limited Space Available!
The deadline to secure your spot in the NW Horse Fair & Expo Program is March 5, 2025. To ensure placement in the p, submit your ad by March 1st.
📞 Call us today at (360) 332-5579 or email [email protected] to reserve your space. Let’s make your business stand out and stay top-of-mind long after the expo ends!

Owner / Publisher | Canfield Certified Trainer
Karen Pickering is a lifelong horsewoman and the founder of The Northwest Horse Source, which began in 1995 as a small equine newsletter and grew into a respected industry publication. With more than 30 years of experience serving the horse community, Karen now focuses on helping equine businesses and organizations build visibility, credibility, and lasting relationships through online marketing, digital promotion, and educational platforms.
As a Canfield Certified Trainer, she blends proven success principles with real-world industry experience, supporting both businesses and individuals navigating change in today’s digital landscape. Karen remains deeply connected to the horse industry and is passionate about serving the community she has helped build for over three decades.






