If you’ve ever attended a horse expo, you know that the official program is every attendee’s go-to guide. It’s packed with essential details—event schedules, clinician bios, demonstrations, entertainment highlights, and more. But beyond just being a helpful resource, it’s also a powerful marketing tool for businesses looking to connect with passionate horse enthusiasts.

Why Advertise in an Expo Program?
🐴 Unmatched Exposure: Your ad is front and center in a highly targeted publication that horse lovers, trainers, breeders, and riders rely on throughout the event.
📖 Long-Lasting Impact: Many attendees keep their programs long after the expo, using them as reference guides for products, services, and trusted brands.
🌎 Beyond the Event: Even better—when the program is available online as a digital flipbook, your reach extends far beyond the show floor, giving your brand continued visibility!
🛍 Direct Access to Your Ideal Audience: Horse expos are buzzing with people eager to shop, learn, and connect. Whether they’re looking for tack, feed, apparel, or training resources, this is your chance to be in front of the right people at the right time.
This Year’s Program—Produced by a Rock Star Team!
For 2025, the Northwest Horse Source—backed by 30 years of publishing expertise—is producing the official program for the Northwest Horse Fair & Expo. With our team’s experience in equine media, we know how to create compelling, high-quality publications that drive results for advertisers.
Here’s a downloadable price sheet for details.
Don’t Miss Out—Secure Your Spot Today!
📞 Call: (360) 332-5579
📧 Email: [email protected]
Let’s make sure your brand stands out at this year’s must-attend equine event!
Warmly,
Karen Pickering
Publisher, Northwest Horse Source

Owner / Publisher | Canfield Certified Trainer
Karen Pickering is a lifelong horsewoman and the founder of The Northwest Horse Source, which began in 1995 as a small equine newsletter and grew into a respected industry publication. With more than 30 years of experience serving the horse community, Karen now focuses on helping equine businesses and organizations build visibility, credibility, and lasting relationships through online marketing, digital promotion, and educational platforms.
As a Canfield Certified Trainer, she blends proven success principles with real-world industry experience, supporting both businesses and individuals navigating change in today’s digital landscape. Karen remains deeply connected to the horse industry and is passionate about serving the community she has helped build for over three decades.




