This Fall, Durango® Boots announced its newest brand campaign spotlighting the grit, mindset, and competitive spirit of Team Durango® athletes. The campaign tells the testimonies of the champions who rely on Durango® boots in and out of the arena. The October athlete spotlight is Saddle Bronc Rider, Zeke Thurston – https://www.youtube.com/watch?v=iiA51y_5yCs.
“This campaign is about more than performance – it’s about the athletes behind the wins, the boots beneath them, and the values that drive it all,” said Erin DeLong, Marketing Manager at Durango® Boots. “Through the series, we are celebrating the resilience, dedication, and authenticity of Team Durango® athletes who lead with character and are committed to excellence both in and out of the arena.”
Please reach out for more information or to set up an interview. High resolution images are also available. The initial campaign video can be viewed here – https://youtu.be/qbiQWt2M3s0.
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