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Why Isn’t Your Advertising Working? Uncovering the Common Pitfalls and How to Fix Them

From Reach to Relevance: What Every Advertiser Should Know to Maximize Impact In today’s competitive market, advertising is essential. But if you’re finding that your ads aren’t yielding the results you expected, you’re not alone. Here are the top reasons why advertising efforts may fall short and how you can …

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From My Saddle: Trying New Things

Karen with reindeer taken at the Alaska Horse Expo, June 2012.

Publishing Industry Bring Challenges The holidays always give me time to reflect on the year’s business challenges and wins. I’ve been burying my head in the sand for a while, avoiding what’s happening with how the equine world consumes information. For me, and many of our readers who’ve reached out …

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