Chava Naturals: Selling Herbs for a Cause

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February 2017Susan Moore didn’t set out to run a company mixing and distributing herbal blends for horses, but her passion for horses’ health made it a natural step to take. She got excited by the idea of sharing the profits to support the animal welfare organizations she cared about.

Moore first became interested in herbs to supplement her own horse’s diet. Chamisa Ridge was a company offering herbal blends for horses and sold direct to the consumer.

Early in 2013 Moore learned that Chamisa Ridge, now renamed Chava Naturals, was closing its doors. She wondered, “If I buy this company, could I earn enough profit to support the non-profits?” This question eventually led her to acquire Chava Naturals.

Chava Naturals sells herbal blends for horses and dogs. They use only human grade organic herbs or sustainably wild crafted if organic is not available.

At first, Chava Naturals only sold herbs for horses. But people with horses have dogs, too, and they began to ask for herbs to help their dogs. She worked with Suzan Seelye, DVM, to develop blends for dogs. Dog herbs come in powdered form for ease of mixing into food.

Chava Naturals partners with non-profits as a fundraising source. In exchange for promoting Chava Naturals herbs to their supporters, Chava Naturals donates 10 percent of each sale back to the designated organization. Buyers receive a 10 percent discount on their purchase by using a code specific to each organization.

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Originally Published February 2017 Issue

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