Why the HorseSource.org Directory Works for Equine Businesses, Organizations and Nonprofits
Most equine businesses don’t have a visibility problem — they have a consistency problem.
They show up once in a while. A social post here. An ad there. Then it disappears, and so do they.
That’s exactly why we built HorseSource.org.
It’s not an ad.
It’s not a magazine placement.
And it’s definitely not another pay-to-play algorithm.
It’s a permanent home for your business inside a trusted equine network that’s been serving horse people for over 30 years.
When someone searches for:
- a trainer
- a vet
- an event
- a boarding facility
- Non-Profit Organizations
- a service they actually need
…your business is already there. Not scrolling past. Not buried under ads. Just easy to find and easy to trust.
Why This Works (Especially in the Horse Industry)
Horse people don’t make snap decisions.
They ask around. They remember names. They go back to sources they trust.
The directory supports that behavior.
It quietly builds top-of-mind awareness by:
- Showing your business alongside reputable equine organizations
- Giving you a clean, professional profile that doesn’t compete with distractions
- Keeping your information accessible year-round — not just during a campaign
It’s the digital version of what’s always worked in this industry:
reputation, visibility, and relationships over time.
What I Often Tell Businesses
“Think of the directory as your foundation.
Everything else — ads, features, email promotions — works better when people already recognize your name.”
Many of our long-time advertisers start here, then layer on visibility as it makes sense for their goals and budget. No pressure. No contracts. Just smart positioning.
The Quiet Advantage
Here’s the part people don’t always realize right away:
The directory connects directly to:
- Northwest Horse Source
- Colorado Horse Source
- Horse Safety Tips
- Still in the Saddle
- Horse Source Live
So one listing supports visibility across an entire ecosystem — without you having to manage five different platforms.
“If nothing else, the directory makes sure people can find you when they’re already looking. Everything else we do just builds on that.”
At its heart, the horse community has always been built on trust, relationships, and shared purpose. The HorseSource.org Directory was created to support that tradition in a modern way—by helping equine organizations and nonprofits remain visible, accessible, and easy to find by the people they serve.
If being discoverable by the horse community matters to your mission, we invite you to explore the HorseSource.org Directory and see if it’s a good fit.
No pressure. No contracts. Just a trusted place for the horse community to connect.
Giving Veteran families and their children rides at Faith Equestrian Center, Custer WA.
Owner / Publisher | Canfield Certified Trainer
Karen Pickering is a lifelong horsewoman and the founder of The Northwest Horse Source, which began in 1995 as a small equine newsletter and grew into a respected industry publication. With more than 30 years of experience serving the horse community, Karen now focuses on helping equine businesses and organizations build visibility, credibility, and lasting relationships through online marketing, digital promotion, and educational platforms.
As a Canfield Certified Trainer, she blends proven success principles with real-world industry experience, supporting both businesses and individuals navigating change in today’s digital landscape. Karen remains deeply connected to the horse industry and is passionate about serving the community she has helped build for over three decades.
