Why the HorseSource.org Directory Works for Equine Businesses, Organizations and Nonprofits
Most equine businesses don’t have a visibility problem — they have a consistency problem.
They show up once in a while. A social post here. An ad there. Then it disappears, and so do they.
That’s exactly why we built HorseSource.org.
It’s not an ad.
It’s not a magazine placement.
And it’s definitely not another pay-to-play algorithm.
It’s a permanent home for your business inside a trusted equine network that’s been serving horse people for over 30 years.
When someone searches for:
- a trainer
- a vet
- an event
- a boarding facility
- Non-Profit Organizations
- a service they actually need
…your business is already there. Not scrolling past. Not buried under ads. Just easy to find and easy to trust.
Why This Works (Especially in the Horse Industry)
Horse people don’t make snap decisions.
They ask around. They remember names. They go back to sources they trust.
The directory supports that behavior.
It quietly builds top-of-mind awareness by:
- Showing your business alongside reputable equine organizations
- Giving you a clean, professional profile that doesn’t compete with distractions
- Keeping your information accessible year-round — not just during a campaign
It’s the digital version of what’s always worked in this industry:
reputation, visibility, and relationships over time.
What I Often Tell Businesses
“Think of the directory as your foundation.
Everything else — ads, features, email promotions — works better when people already recognize your name.”
Many of our long-time advertisers start here, then layer on visibility as it makes sense for their goals and budget. No pressure. No contracts. Just smart positioning.
The Quiet Advantage
Here’s the part people don’t always realize right away:
The directory connects directly to:
- Northwest Horse Source
- Colorado Horse Source
- Horse Safety Tips
- Still in the Saddle
- Horse Source Live
So one listing supports visibility across an entire ecosystem — without you having to manage five different platforms.
“If nothing else, the directory makes sure people can find you when they’re already looking. Everything else we do just builds on that.”
At its heart, the horse community has always been built on trust, relationships, and shared purpose. The HorseSource.org Directory was created to support that tradition in a modern way—by helping equine organizations and nonprofits remain visible, accessible, and easy to find by the people they serve.
If being discoverable by the horse community matters to your mission, we invite you to explore the HorseSource.org Directory and see if it’s a good fit.
No pressure. No contracts. Just a trusted place for the horse community to connect.
Giving Veteran families and their children rides at Faith Equestrian Center, Custer WA.
Owner/Publisher Karen’s lifelong love of horses began at a very early age when she wore out a couple of rocking horses before convincing her parents to get her the real thing. That ill-tempered bay gelding, Brandy, was a challenge for the young horsewoman, but it drove her ambition to become a horse trainer. After attending Canyonview Equestrian College’s Horsemanship Program, Karen realized she needed work that was a little more lucrative than training, so she took a job with Customs Brokerage to pay the bills. There, she discovered an affinity for computers and a talent for creating informative, entertaining newsletters. The Northwest Horse Source began as such a letter in December 1995, with a distribution of 1000 copies for its 12 black and white pages. Now 29 years later, it’s an online magazine and website with a reach of over 10,000 per month and growing! Not bad for the results of one woman’s dream to work with horses!
Today, Karen remains involved with every aspect of the magazine and treasures the community of thousands who share a common passion.
