As we approach a New Year I am excited for the direction we are heading. While I will miss doing the monthly digital magazine there will be more powerful ways to help you build your business, connect with other horse lovers and learn new ways of navigating horse care and training. We have evolved into six new entities continuing to serve the equine community under the umbrella of The Horse Source Network. Our goal is to be the Equine Industry’s most trusted visibility system built on 30 years of NWHS credibility.
Here’s what we see as the challenge for horse businesses today:
• Facebook reach keeps dropping
• Your posts disappear in hours
• Ads feel hit-or-miss
• Competing for attention is exhausting
• Horse owners are overwhelmed with noise
• Businesses need a reliable place to be found
That’s where the Horse Source Network comes in.
A simple, powerful visibility system built specifically for the horse industry.
Our Network Includes:
• HorseSource.org – National, ad-free equine directory supporting Equine and Veteran non-profits
• NW Horse Source – Long-established editorial platform serving the horse industry for 30+ years
• Colorado Horse Source – Regional editorial platform focused on community connection and engagement
• Still in the Saddle – Leadership, training, and personal growth for horse people
• Horse Source Live – Monthly educational sessions for riders, businesses, and organizations
• Horse Safety Tips – Practical safety education and awareness for riders, owners, and equine professionals
Together, these platforms reach thousands of horse owners every month.
Why it Works
You’re not lost in a crowded social feed
You’re place exactly where horse people are actively searching.
This is real visibility.
Built for horse business and people.
Backed by 30 years of NWHS industry authority
Get Started
Visit https://nwhorsesource.com/advertise-with-us/
Join our Newsletters:
NWHS: https://nwhorsesource.com/subscribe/
COHS: https://www.coloradohorsesource.com/subscribe/
HorseSafetyTips: https://horsesafetytips.com/newsletter-signup/

Owner / Publisher | Canfield Certified Trainer
Karen Pickering is a lifelong horsewoman and the founder of The Northwest Horse Source, which began in 1995 as a small equine newsletter and grew into a respected industry publication. With more than 30 years of experience serving the horse community, Karen now focuses on helping equine businesses and organizations build visibility, credibility, and lasting relationships through online marketing, digital promotion, and educational platforms.
As a Canfield Certified Trainer, she blends proven success principles with real-world industry experience, supporting both businesses and individuals navigating change in today’s digital landscape. Karen remains deeply connected to the horse industry and is passionate about serving the community she has helped build for over three decades.




