Marketing Channels and Strategies Over the last few months, I’ve discussed strategies for effective horse sales marketing. In the October issue I covered how to write and create a compelling advertisement and in the November issue I examined the power of photos and video. In this final article I’ll detail … Read More
The Power of Photos and Video In today’s digital marketplace, first impressions often happen before a single word is read… they happen through imagery. When potential buyers scroll through dozens of listings, a striking photo or engaging video can make them stop, look closer, and imagine themselves in the saddle. … Read More
Create a Compelling Ad to Find Your Horse the Perfect New Home When it comes to marketing a horse for sale, a potential buyer’s first impression is often the listing itself. A thoughtfully written sales ad can make the difference between a quick, smooth sale and weeks (or months) of … Read More
Think Like a Buyer When Marketing Your Horse A friend of mine was recently in the market for a new horse, and she shared with me her frustrations about the choices some sellers make when presenting their horses. Carol Landt has been riding and training horses for decades. She’s an … Read More
