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Business is always changing.
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To valued members of our NWHS community. We are at a turning point in the industry. So many changes have occurred in the last decade that keeping up with it has been challenging at times. We are at another turning point.
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Two years ago we decided to drop the NWHS to 6 issues a year. This would allow us to create 6 issues of our newest venture, The Colorado Horse Source. While we've gotten some interest the uptake has been slow and we're debating if we should go back to 12 issues of the Northwest Horse Source and drop the COHS.
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When we made this decision initially, the NWHS was only published online for 1 year (12 issues) so we decided to cut all the customer charges in half and continue to advertise in the digital edition only. We had quite a bit of feedback suggesting that we go back to print. Thus the plan to do six print/digital issues.
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Our next venture was to create a membership program that would supplement the income and offer another way to keep the magazine in print. We are happy to report that this is growing.
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We will stay active in some fashion, whether the print/digital version continues, or we become an online resource only. It's just HOW we will be serving you may look a little different.
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Our big decision right now rides on what you, our valued customers, want. You are the reason we exist and these financial decisions will help us keep serving the equine industry and my dream of being the best equine resource in the Northwest.
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If you would take a moment and let us know YES OR NO on going back to 12 issues per year and if you will be joining us....that will be greatly appreciated.
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Transparency is difficult but I am committed to keeping our publication strong and serving the industry I love so much. Please take a moment and share your perspective. We are in the midst of gathering commitments for the 2024 season so we need your input. If you have not renewed your agreement, please do so as soon as possible. We are working on the final issue of 2023 (November/December) and are making some big decisions in the next few weeks. If you can even say, "yes I'm in for 2024", I can get the agreements in place for the coming year.
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Please respond to this email with the following:
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1) Yes or No on going back to 12 issues of NWHS
2) Yes or No for advertising in 2024
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3) If you have any questions or concerns please reply to this email.
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Your support over many years is overwhelming and humbling. I am blessed to work in the industry I love. Thank you from the bottom of my heart.
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Stay visible year round in a magazine backed by 27+ years in the industry. Advertising is your pipeline to more revenue. Get recognized in one of the BEST print publications in our region and be a successful advertiser!
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Don't miss out!
Give us a call today and set up your next business campaign to our Northwest readers and viewers.
360-332-5579
YOUR NEXT SALE IS WAITING FOR YOU!
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Don't hesitate, just do it!
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